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Web Optimization

A website, which is being updated according to search engine friendly and the process by using that we make the website familiar with search engines known are “Web Optimization”. In general, web optimization is a technique of making your website search engine friendly. We also use different name for this process called Search Engine Marketing.


Search Engine Marketing

As per the Wikipedia information, Search engine marketing is a kind of marketing of websites (free and paid) over internet just to increase their visibility in Search Engine Result Page (SERP) through the use of, paid placement, contextual advertising, and paid inclusion. SEM is NOT SEO and vice versa. SEO is "optimizing" web site pages. SEM is utilizing various means of "marketing" a person's website in order for it to become more relevant in regard to search engine searches and their rankings. SEM constitutes Ad words; which constitute PPC, article submissions, advertising and making sure SEO has been done. Also, key word analysis needs to be done for both SEO and SEM; but not necessarily at the same time. SEM is a constant and tedious task. It changes and needs to be updated and monitored continually. Another part of SEM is SMM, or Social Media Marketing. You can do SEM without doing SMM but you can't do SMM without doing SEM because SMM is a higher level of SEM.



As per literature point of view analytic mean dividing into elemental parts and measurement of data for the purpose of understanding the usage. Web analytics is also a type of web tool to measure website traffic. It can also help in how to maintain traffic and also measures the performance of your website in a commercial context

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A blog is actually a kind of personal page to express our information. The word blog is the shortened version of the word weblog. A person would usually create a blog as a hobby to share their information and experience on a particular subject. Now a day blogging is also an essential part of making your website search engine friendly and getting huge volume of users.

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Adwords is Google's main advertising product and main source of revenue. By using this service a business owner can create and run their business ads over the search engines and on other website as well. This is also called PPC (Pay Per Click) service. In this service, you can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

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A keyword advertising system that allows Web sites to monetize their content via Google ads. AdSense can also be said an ad serving application run by Google. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. Google delivers text, image and video ads to the site based on the keywords embedded in the site's pages, which have been modified with JavaScript code to accept the ads.

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Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. Meta tags are used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. The Meta element has two uses: either to emulate the use of the HTTP response header, or to embed additional metadata within the HTML document.

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Site Verification

This term assists with the site/domain ownership authentication/verification for search engines. There are two types of verification methods supported: adding Meta tags, or uploading a specific file. If you are provided with a file to upload, this module makes it easy because you can upload the file in the module's interface and the proper filename and file contents will be saved and used in the authentication process.

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SMO (Social Media Optimization) is technically another way of internet marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites, and therefore, you require through Social media optimization (SMO) professionals who could create an impact which is not only optimized to potential but also ethical.

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Backlinks - a type of incoming links to a web page or website. A back link is an inward link to your site that may or may not be reciprocated with an outward link back.
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Internal links

This is a hyper link or internal navigation element which allows you to link to another section on the same web page. It is basically move the same page up or down to the desired location. This is often used to jump quickly from one location to another information point and also known as user friendly link for internal navigation.

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External links

External Links are a kind of incoming hyperlink that can take you out of your website. We can also say that External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). It is also known as single most important objective for attaining high rankings

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SERP (Search Engine Results Page) is the list of results pages searched with requested keywords. The results normally include a list of web pages with titles, a link to the page and a short description showing where the Keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

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SEO (Search Engine Optimization) is very known terms in the field of web site promotion and marketing in different search engines. SEO helps us in making our site search engine friendly.

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A term that shows an arrangement of values or a comparative relationship between higher value and lower value. In web field, it is know as Page Rank which reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms

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Submission is a process of putting target information of your website in to different web directories. This process is done in two different ways – free and paid submission.

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