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Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then marketing has too.
What is eMarketing

eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.

Benefits of eMarketing
If you build a website you can reach anyone, anywhere in the world, provided they have internet access. This allows you to tap new markets and compete globally with only a small investment. This can be particularly useful for niche providers, companies whose products can be posted easily, or businesses that are looking to expand geographically but cannot afford to invest in new offices or businesses.
A properly planned and effectively targeted e-marketing can reach the right customers at a much lower cost than traditional marketing methods. You can build a website for as little as a few amount or send e-mail for a fraction of a penny.
With a website your customers can find out about your products even if your office is closed.
Shorter Lead Times
If you have a website, you can react to events much more quickly - giving your marketing a much more contemporary feel. If one of your products is in the news or something important happens in your industry, you can capitalize on it without having to print or post anything.
A Level Playing Field
With a well-designed website, you can show yourself to be as professional and credible as your larger competitors.

If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.


E-marketing lets you reach people who want to know about your products and services instantly - you don't have to wait until they come home from work and switch on the TV or open their mail. People have a different, more personal relationship with most new technologies. For example, many people take mobile phones and PDAs wherever they go, and a surprising number feel lost without their e-mail.

If you have got a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless. The change from reading an e-mail to buying on a website is negligible - no special effort is required, meaning that your call to action can be much more direct.
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